How could TikTok fit into your strategy?

Are you familiar with the app TikTok? No? That’s okay. Chances are, unless you’re a teenager or you caught the recent spread of viral TikTok ads across Facebook and Instagram, TikTok likely isn’t on your radar.

But it probably should be.

TikTok is gaining traction, and it could be a wise way to market your brand.

What is TikTok and who is using it?

TikTok is a social network that focuses on bite-sized video content. Users are given 15 to 60 seconds to show off their creative mettle. Lip-synching to music and other audio is popular, so the content tends to lean toward comedy and performance art.

TikTok’s demographic skews young. Most reports put the majority of TikTok users at age 24 or younger. But it’s safe to assume that 25- to 30-year-olds are present as well.

How does the app work?

Luckily, you don’t have to be tech-savvy to use TikTok. The app is intuitive and shares traits with other social apps.

Like Instagram Stories, the videos are shot in a vertical format. Like Snapchat, the app provides a variety of filters. You can even search for content using hashtags or explore what’s trending, just like on Twitter.

Content options include stand-alone videos, duets and reactions. And if the content is good, it could be endlessly referenced and remixed — making TikTok a perfect viral marketing platform.

How can you use TikTok for marketing?

  • Hashtag challenges have been a huge hit for marketers. Basically, you challenge your followers to generate content around a specific hashtag. In the process, you’ll raise brand awareness and create brand ambassadors.
  • Social media influencers are also on this platform, creating opportunities for brands in search of a partnership.
  • TikTok ads are now available. The platform touts highly targeted full-screen native ads, free signup, flexible pricing and real-time performance tracking.

If your audience skews younger, TikTok could be a lead-generation gold mine. So why not give it a try? If you need help or have questions, please reach out.