4 Steps to Becoming a Better Writer
Are your blog posts a little lackluster? Do you struggle to create interesting social content on a consistent basis? Maybe you’re just not sure how to make your writing stand out from the competition.
If you’re not confident in your writing abilities, don’t worry. Writing is a learned skill that can be improved over time. Practice the following tips and you’ll see your writing get better and more effective.
1. Focus on clear, concise copy.
Whether your audience is searching Google or browsing Twitter, they’re looking for relevant information that’s easy to find.
To grab their attention, write direct headlines that clearly introduce the content of your posts. You’ll want them to stick around after they click, so convey your message quickly and concisely.
2. Leave time for edits.
Go beyond proofreading for grammar and punctuation mistakes. Edit for style and clarity. Identify and eliminate any awkward or confusing language that could detract from your message — including fluff and jargon.
It’s common to work through several drafts to get to the best version.
3. Try different approaches.
Before writing about a topic, consider all the possible angles.
For example, if you’re writing about a new product, you could do a cost-benefit analysis, create a how-to guide, or simply explain the thought process behind the creation of the product.
Also consider: What’s the best way to deliver your message? Statistics may be easier to understand in an infographic, while a how-to might work better using text and complementary photographs.
4. Think about your ultimate goal.
Content goals affect your message and means of delivery. To paraphrase the Cheshire Cat, which way you go depends a great deal on your intended destination. Knowing your goal from the start makes it much easier to create content that is clear, concise and effective.
Do you need help with your marketing content? Get in touch.
