Strategies to Make the Most of Summer

How does your strategy look? Are you exhausted from trying to implement marketing hacks?

Using quick-fix tactics without a long-term plan in mind can make your marketing materials feel drained and disjointed. But you don’t want to be off-trend.

Heading into summer, there are a few seasonal ideas that will be worthwhile to jump on. What are those tactics? And how can you work those ideas into your marketing plans for 2019 and beyond?

Make the most of micro-moments.

Do you ever see people on their phones while they’re waiting in line for a coffee? That (roughly) 30 seconds represents an opportunity. It’s your chance to connect with your audience during one of the four key moments in the consumer journey:

  • I want to know.
  • I want to go.
  • I want to do.
  • I want to buy.

These micro-moments may come sporadically, but consumers expect instant results. Anticipating when they may occur can help you provide relevant content at the right time to help increase mobile conversions.

Prepare for voice search capabilities.

Optimizing your online profiles and content for voice search makes you part of the conversation now and for years to come.

Voice search helps consumers find key info such as business hours and location, allowing them to make instant purchasing decisions.

Consider AI personalization.

Artificial intelligence (AI) allows you to define marketing segments down to the individual, creating a hyperpersonal customer experience.

With AI, you can track and use customer preferences and behavior trends. That way, you’re able to push relevant information via the preferred channel of the consumer — be it email, text or otherwise.

Use chatbots to be readily available.

Chatbots are a perfect example of AI personalization in action. They bridge the communication gap in a 24/7 world, interacting directly with customer queries around the clock and providing authentic responses.

Dig deeper into analytics.

No matter what you choose to add to your summer marketing plan, you’ve got to be able to track and analyze KPIs in order to measure success.

Your data not only helps you see the immediate impact of your campaigns but also allows you to optimize (or intelligently change course) over time.

Need help putting together a marketing strategy for the summer and the rest of the year? Get in touch.