Tap Into Generation Z’s Buying Power
Are you ready to market your products and services to the next generation? No, we’re not talking about the millennials you’ve heard so much about.
This younger generation has a large (and growing) buying power. And if you don’t take notice, your competitors will. Let us introduce you to your next target audience: Generation Z.
Who is Generation Z?
Gen Z includes anyone born from the mid-’90s to the present day. As digital natives, they have a lot in common with their millennial predecessors. Mobile technology blends seamlessly into their reality, so they expect the brands they deal with to do the same.
But what makes Gen Z unique from previous generations and how should you adjust your marketing strategy for them?
1. Establish a social connection.
Social media is a huge part of Gen Z’s life, but they tend to spend less time on Facebook and more time on visual platforms like Snapchat and Instagram.
They’re also more likely to engage with content that aligns with and enhances their perceived self-image. Provide that and engagement will follow.
2. Give them something real.
Gen Z knows you’re collecting their data, so they expect a customized experience. But that doesn’t mean they want to be pandered to. They prefer brands who share their values.
3. Provide an experience.
Generation Z responds well to experiential marketing. They want to participate, they want to contribute, and they want to be part of something larger than themselves. Give them an experience they enjoy and a movement they can believe in, and you’ll earn a brand advocate for life.
In other words, even in a virtual world, Generation Z expects a human interaction and a genuine emotional connection.
Need help tailoring your marketing strategy? Get in touch.
