Why You Should Consider Paid Ads on Social Media Most marketers now use paid ads in their social media strategy, which isn't surprising when you consider the ever-changing algorithms and decreasing organic reach. If you want to stay competitive, you'll likely need to pay to [...]
You really couldn't ask for better marketing channels than Facebook, Twitter and LinkedIn. Of course, even the best platforms require a well-planned marketing strategy. So how can you boost your social presence and gain a larger following? Here are a few best practices. Engage Your Followers [...]
If your summertime schedule includes a break from work, you've got a little planning to do. How will you handle scheduling content while you're away? Here are a few ways to maintain this portion of your social media marketing strategy while you're out of the office. [...]
Review Your Social Media Strategy You're up and running on all of the social channels relevant to your company's clientele, and you're thoughtfully posting valuable content. But are your social media efforts effective? Read on for strategic tips to help you maximize your reach. Is [...]
Sourcing Visual Content for Social Media Use Want to stand out from the social media crowd? Images, animated GIFs and video can significantly increase content engagement. Research has shown that including images in tweets can increase click-throughs by 18 percent. Even better, using animated GIFs [...]
