Are you ready to run social media ads? From Facebook to Instagram to TikTok, people of all ages are using social media to connect. And most of the time they aren't just interacting with friends and family. They're also engaging with the brands that matter [...]
How could TikTok fit into your strategy? Are you familiar with the app TikTok? No? That’s okay. Chances are, unless you’re a teenager or you caught the recent spread of viral TikTok ads across Facebook and Instagram, TikTok likely isn’t on your radar. But it [...]
Tap Into Generation Z's Buying Power Are you ready to market your products and services to the next generation? No, we’re not talking about the millennials you’ve heard so much about. This younger generation has a large (and growing) buying power. And if you don’t [...]
Not quite sure what to do with the Stories feature on Instagram and Facebook? Or are you not sold on the fact that it’s a solid marketing tool? Considering around 250 million people use Stories every day, if you want to increase social engagement and [...]
Did you know that only 49 percent of businesses have a digital marketing strategy in place? That means nearly half of the companies operating online are doing so without clear purpose. If you’re one of them, you’re giving up a competitive advantage and potentially losing [...]
Tips for Creating a Content Calendar Successful content requires planning and time for creation. With 2019 right around the corner, there’s no better time to get started on a content calendar for the upcoming year. If you’re new to the concept: A content calendar helps [...]
As search engine optimization (SEO) has evolved, social media has become a larger part of the equation. Not only could social have an impact on search rankings, but it can also help drive traffic, increase engagement and build brand awareness. Here are some tips to [...]
Ideas for Better Experiential Marketing With so many social media channels and no shortage of competitive content available, grabbing consumers' attention isn't always easy. To cut through the static, you have to find new and exciting ways to provide a share-worthy experience. Experiential marketing could [...]
Brand ambassadors aren't the same as social media influencers. They didn't create their accounts with product endorsements in mind. They're just loyal, everyday clients who, with a little added incentive, are happy to promote your products and services to their friends and family, both online [...]
Understandably, the concept of social media automation makes some marketers slightly uneasy. They're afraid of losing control, looking lazy or even offending their followers. When done right, however, a little bit of automation can save you time, strengthen your brand and make life easier. Where [...]
