Ideas for Better Experiential Marketing With so many social media channels and no shortage of competitive content available, grabbing consumers' attention isn't always easy. To cut through the static, you have to find new and exciting ways to provide a share-worthy experience. Experiential marketing could [...]
Churn is bad for business, no matter your industry. After all, it costs 5 to 25 times more money to acquire new clients than to retain them. That's why top brands place so much emphasis on customer retention. If you're thinking about starting or reworking a loyalty [...]
Brand ambassadors aren't the same as social media influencers. They didn't create their accounts with product endorsements in mind. They're just loyal, everyday clients who, with a little added incentive, are happy to promote your products and services to their friends and family, both online [...]
Understandably, the concept of social media automation makes some marketers slightly uneasy. They're afraid of losing control, looking lazy or even offending their followers. When done right, however, a little bit of automation can save you time, strengthen your brand and make life easier. Where [...]
Why You Should Consider Paid Ads on Social Media Most marketers now use paid ads in their social media strategy, which isn't surprising when you consider the ever-changing algorithms and decreasing organic reach. If you want to stay competitive, you'll likely need to pay to [...]
You really couldn't ask for better marketing channels than Facebook, Twitter and LinkedIn. Of course, even the best platforms require a well-planned marketing strategy. So how can you boost your social presence and gain a larger following? Here are a few best practices. Engage Your Followers [...]
If your summertime schedule includes a break from work, you've got a little planning to do. How will you handle scheduling content while you're away? Here are a few ways to maintain this portion of your social media marketing strategy while you're out of the office. [...]
Review Your Social Media Strategy You're up and running on all of the social channels relevant to your company's clientele, and you're thoughtfully posting valuable content. But are your social media efforts effective? Read on for strategic tips to help you maximize your reach. Is [...]
Sourcing Visual Content for Social Media Use Want to stand out from the social media crowd? Images, animated GIFs and video can significantly increase content engagement. Research has shown that including images in tweets can increase click-throughs by 18 percent. Even better, using animated GIFs [...]
