Search Engine Advertising

Core Metrics You Should Know Are your digital marketing efforts successful? Are you achieving your desired goals? Hopefully the answer is yes. But you can’t be certain a campaign is working if you haven’t chosen, tracked and analyzed its performance. In order to set and [...]

SEO, SEM, PPC: The acronym soup of online marketing can get confusing. Search engine marketing (SEM) uses paid advertisements to reach the top of the results page when potential clients search for your products and services. Where search engine optimization (SEO) can take months to [...]