The Power of Quality Brand Ambassadors

Brand ambassadors aren't the same as social media influencers. They didn't create their accounts with product endorsements in mind. They're just loyal, everyday clients who, with a little added incentive, are happy to promote your products and services to their friends and family, both online [...]

By |2018-07-17T19:44:50+00:00July 3rd, 2018|News, Social Media Marketing|

How Well Are Your Emails Performing?

It's hard to determine the success of an email marketing campaign without tracking key performance indicators. But which details are worth tracking and what do they tell you about the effectiveness of your campaigns? Here are seven metrics to get you started. 1. Email deliverability: This [...]

By |2018-07-17T19:47:07+00:00June 19th, 2018|Email Marketing, News|

How to Make the Most of a Negative Review

Negative online reviews can be unsettling, but they're not the end of the world. According to a recent study, consumers tend to choose products that have a greater number of reviews, even if those products are rated lower overall. In other words, it's often more about [...]

By |2018-07-17T20:02:34+00:00June 5th, 2018|Branding, News|

5 Ways to Create Quality Content

It's no secret that high-quality content is essential for online success, but how does the average small business owner go about creating it? Consider these five steps as you work to publish top-notch blog posts, web copy and social media updates. 1. Consider Your Audience [...]

By |2018-07-17T19:46:41+00:00May 22nd, 2018|Content Marketing, News|