Maintaining a robust video strategy can be challenging, especially if you're short on time or have a limited marketing budget. If you've lost motivation or need some new ideas, here are a few tips to help you revamp your approach and get back on track. [...]
It's no secret that high-quality content is essential for online success, but how does the average small business owner go about creating it? Consider these five steps as you work to publish top-notch blog posts, web copy and social media updates. 1. Consider Your Audience [...]
Content marketing is evolving. If you're not prepared to adjust your strategy accordingly, you could lose your competitive advantage. With that in mind, here are four content marketing trends you'll want to embrace in 2018: 1. Content will inform every stage of the buyer's journey. [...]
Video marketing may seem intimidating to the uninitiated, but it's easier than you might think. In fact, 87 percent of online marketers use video content as part of their digital marketing strategies. Why has video become so popular? Seventy-six percent of consumers will share a branded video if they [...]
If you're thinking about New Year's resolutions for 2018, put creating a content calendar on your list. Why? Because it's the best way to organize your content strategy, align your message with your business goals and focus on further establishing your brand. What is a Content Calendar? [...]
Great website copywriting is all about strategic word choice and persuading readers to take action. But how do you craft a message that not only connects with the audience, it also stands out from the competition? Let's review the fundamentals. 1. Know your audience. How can you [...]
Establishing an online presence is essential in today's business world. But how do you drive traffic to your website, especially when your marketing budget is next to zero? Here are seven suggestions. 1. Create Valuable Content It doesn't matter if it's an FAQ, blog post, infographic [...]
Video may not be new, but its creation, consumption and reach continue to grow at a significant rate. Here's a look at a few insightful statistics, as well as tips for using video to your advantage. By the Numbers Watching video accounts for one-third of [...]
Sourcing Visual Content for Social Media Use Want to stand out from the social media crowd? Images, animated GIFs and video can significantly increase content engagement. Research has shown that including images in tweets can increase click-throughs by 18 percent. Even better, using animated GIFs [...]
