Here is How to Write a Great CTA Every Time What makes a call to action (CTA) great? Is it the language, length or design? Actually, it’s a combination of all three — plus a few secret ingredients. If you want to write more effective [...]
Keeping Up With the Evolution of SEO Is search engine optimization (SEO) still relevant in 2019? Of course! If done correctly, SEO makes it easier for search engines to find your content, improving your search ranking and driving more traffic to your website. But as [...]
How could TikTok fit into your strategy? Are you familiar with the app TikTok? No? That’s okay. Chances are, unless you’re a teenager or you caught the recent spread of viral TikTok ads across Facebook and Instagram, TikTok likely isn’t on your radar. But it [...]
4 Steps to Becoming a Better Writer Are your blog posts a little lackluster? Do you struggle to create interesting social content on a consistent basis? Maybe you’re just not sure how to make your writing stand out from the competition. If you’re not confident [...]
Not quite sure what to do with the Stories feature on Instagram and Facebook? Or are you not sold on the fact that it’s a solid marketing tool? Considering around 250 million people use Stories every day, if you want to increase social engagement and [...]
Are you looking for ways to expand your audience, increase brand awareness or raise money for a charitable cause? If so, a marketing partnership could be the perfect solution. How Partnership Marketing Works This is when two or more businesses come together to create a [...]
How To Do a Marketing Audit and Why A marketing audit might sound complicated, but it’s not. Essentially, it’s a review of your promotional strategies and activities as they relate to your business goals: Was your marketing successful? A thorough audit should tell you what’s [...]
Tips for Creating a Content Calendar Successful content requires planning and time for creation. With 2019 right around the corner, there’s no better time to get started on a content calendar for the upcoming year. If you’re new to the concept: A content calendar helps [...]
Today’s consumers are very particular about what they click on and typically require a reason to explore links. Interactive content can provide that reason by giving the consumer a voice in the conversation. What is interactive content? Interactive content asks the viewer to get involved: [...]
Creating quality content isn't easy, especially if your team lacks focus or motivation. But how do you keep your messaging inspired and consistent over the long haul? These five tips are a good place to start. 1. Create a mission statement Providing a mission statement based [...]
