Even if you run a small business and you intend to keep it that way, branding is important to your success. Why? Because establishing a brand isn't about growing into a huge corporation or the face of an industry -- it's about becoming a recognizable solution in [...]
Holiday greetings can be a great way to connect with clients on a more personal level. But if you want to build stronger relationships rather than end them, you have to understand the marketing do's and don'ts of the holiday season. Do make it about the client. [...]
Thanks to the internet, many consumers research businesses online long before making contact. In fact, more than 84 percent say they trust peer recommendations. Your online reviews are often the first impression many consumers get. Have you been neglecting online critiques of your brand? If so, [...]
