What is the best way to build a brand across platforms? Nobody said building a brand was simple. And now you’re dealing with more moving parts than ever. Customers are finding and engaging with companies on their website, social media profiles and other marketing platforms. [...]
Here's How to Gain a Competitive Edge Is your brand recognizable? Is it memorable? Do you know how branding affects your company? If you’re not sure how to answer these questions, it might be time to reassess your brand assets. What are brand assets? They’re [...]
Are you looking for ways to expand your audience, increase brand awareness or raise money for a charitable cause? If so, a marketing partnership could be the perfect solution. How Partnership Marketing Works This is when two or more businesses come together to create a [...]
Establishing a recognizable brand isn’t easy. But a well-developed company voice can help you stand out from the competition and build rapport with your clients. What is a company voice? "Voice" refers to the unique way you express your brand’s personality. It drives your communications [...]
How To Do a Marketing Audit and Why A marketing audit might sound complicated, but it’s not. Essentially, it’s a review of your promotional strategies and activities as they relate to your business goals: Was your marketing successful? A thorough audit should tell you what’s [...]
Forty-eight percent of a company's reputation can be attributed to how the public perceives its CEO, according to Burson-Marsteller. If you want to influence that perception, personal CEO branding may be the way to go. What is CEO branding? CEO branding intertwines the personal and professional [...]
With all the talk about eye-catching visual content, the importance of audio is often overlooked. But in a multitasking world where consumers are constantly on the go, audio is a viable and mobile-friendly addition to any marketing, advertising or branding campaign. How Audio Works for [...]
Ideas for Better Experiential Marketing With so many social media channels and no shortage of competitive content available, grabbing consumers' attention isn't always easy. To cut through the static, you have to find new and exciting ways to provide a share-worthy experience. Experiential marketing could [...]
Brand ambassadors aren't the same as social media influencers. They didn't create their accounts with product endorsements in mind. They're just loyal, everyday clients who, with a little added incentive, are happy to promote your products and services to their friends and family, both online [...]
Negative online reviews can be unsettling, but they're not the end of the world. According to a recent study, consumers tend to choose products that have a greater number of reviews, even if those products are rated lower overall. In other words, it's often more about [...]
