Is CEO Branding Right for Your Online Business?

Forty-eight percent of a company's reputation can be attributed to how the public perceives its CEO, according to Burson-Marsteller. If you want to influence that perception, personal CEO branding may be the way to go. What is CEO branding? CEO branding intertwines the personal and professional [...]

By |2018-10-08T19:24:56+00:00October 2nd, 2018|Branding|

Are You Using Audio to Brand Your Online Business?

With all the talk about eye-catching visual content, the importance of audio is often overlooked. But in a multitasking world where consumers are constantly on the go, audio is a viable and mobile-friendly addition to any marketing, advertising or branding campaign. How Audio Works for [...]

By |2018-10-08T19:38:44+00:00September 4th, 2018|Branding|

How to Make the Most of a Negative Review

Negative online reviews can be unsettling, but they're not the end of the world. According to a recent study, consumers tend to choose products that have a greater number of reviews, even if those products are rated lower overall. In other words, it's often more about [...]

By |2018-07-17T20:02:34+00:00June 5th, 2018|Branding, News|

4 Ways to Get More Business Referrals

Referrals are some of the best leads you can get. Why? Because the prospects arrive with a genuine need for your products and services -- and they're coming to you with a ringing endorsement from someone they know and trust. At first, asking for referrals [...]

By |2018-07-17T20:03:04+00:00February 20th, 2018|Branding, News|

5 Ways to Make Online Video Work For Your Business

Video marketing may seem intimidating to the uninitiated, but it's easier than you might think. In fact, 87 percent of online marketers use video content as part of their digital marketing strategies. Why has video become so popular? Seventy-six percent of consumers will share a branded video if they [...]

By |2018-07-17T20:04:07+00:00January 16th, 2018|Branding, News|

5 Tips for Getting More Business Referrals

Referrals are a great way to generate leads, but asking for them requires a bit of finesse. Here are five tips to help you score recommendations to boost your business. 1. Do good work first. Referrals are earned, so you have to create an excellent customer experience every [...]

By |2018-07-17T20:04:37+00:00October 3rd, 2017|Branding, News|