Branding

Tips for Creating Your Company’s Voice

Establishing a recognizable brand isn’t easy. But a well-developed company voice can help you stand out from the competition and build rapport with your clients. What is a company voice? "Voice" refers to the unique way you express your brand’s personality. It drives your communications [...]

By |February 5th, 2019|Branding|

Is CEO Branding Right for Your Online Business?

Forty-eight percent of a company's reputation can be attributed to how the public perceives its CEO, according to Burson-Marsteller. If you want to influence that perception, personal CEO branding may be the way to go. What is CEO branding? CEO branding intertwines the personal and professional [...]

By |October 2nd, 2018|Branding|