The customer journey typically begins with a web search, and if you're not ranking high in the results, you're going to be overlooked by potential clients and partners. Here's how and why you should focus on boosting your search engine optimization efforts. 1. Your keyword [...]
A well-designed, user-friendly website helps you connect with clients and drive business growth. Is your site doing what it should be, or is it holding you back? Here are a few signs that your digital identity is in need of an overhaul. 1. It's Outdated [...]
Understandably, the concept of social media automation makes some marketers slightly uneasy. They're afraid of losing control, looking lazy or even offending their followers. When done right, however, a little bit of automation can save you time, strengthen your brand and make life easier. Where [...]
Still skeptical about the cloud? You shouldn't be. Embracing the cloud means flexibility, security and savings. Most organizations are now using cloud-based services in some form, and if you want to keep up, you need to join them. Here are five reasons why moving to [...]
Your email marketing strategy may not be broken, exactly, but that doesn't mean it can't be improved upon. Ready for a change? Here are five ways to boost your online efforts so you can strengthen your brand and expand your reach. 1. Personalized Emails Using [...]
Referrals are some of the best leads you can get. Why? Because the prospects arrive with a genuine need for your products and services -- and they're coming to you with a ringing endorsement from someone they know and trust. At first, asking for referrals [...]
Content marketing is evolving. If you're not prepared to adjust your strategy accordingly, you could lose your competitive advantage. With that in mind, here are four content marketing trends you'll want to embrace in 2018: 1. Content will inform every stage of the buyer's journey. [...]
Video marketing may seem intimidating to the uninitiated, but it's easier than you might think. In fact, 87 percent of online marketers use video content as part of their digital marketing strategies. Why has video become so popular? Seventy-six percent of consumers will share a branded video if they [...]
Why You Should Consider Paid Ads on Social Media Most marketers now use paid ads in their social media strategy, which isn't surprising when you consider the ever-changing algorithms and decreasing organic reach. If you want to stay competitive, you'll likely need to pay to [...]
If you're thinking about New Year's resolutions for 2018, put creating a content calendar on your list. Why? Because it's the best way to organize your content strategy, align your message with your business goals and focus on further establishing your brand. What is a Content Calendar? [...]
