Tap Into Generation Z's Buying Power Are you ready to market your products and services to the next generation? No, we’re not talking about the millennials you’ve heard so much about. This younger generation has a large (and growing) buying power. And if you don’t [...]
Not quite sure what to do with the Stories feature on Instagram and Facebook? Or are you not sold on the fact that it’s a solid marketing tool? Considering around 250 million people use Stories every day, if you want to increase social engagement and [...]
Core Metrics You Should Know Are your digital marketing efforts successful? Are you achieving your desired goals? Hopefully the answer is yes. But you can’t be certain a campaign is working if you haven’t chosen, tracked and analyzed its performance. In order to set and [...]
Are you looking for ways to expand your audience, increase brand awareness or raise money for a charitable cause? If so, a marketing partnership could be the perfect solution. How Partnership Marketing Works This is when two or more businesses come together to create a [...]
Did you know that only 49 percent of businesses have a digital marketing strategy in place? That means nearly half of the companies operating online are doing so without clear purpose. If you’re one of them, you’re giving up a competitive advantage and potentially losing [...]
Establishing a recognizable brand isn’t easy. But a well-developed company voice can help you stand out from the competition and build rapport with your clients. What is a company voice? "Voice" refers to the unique way you express your brand’s personality. It drives your communications [...]
Business Strategies No One Talks About When it comes to business, there are certain common-sense strategies that most companies adhere to: strict budgeting, hiring the best talent and targeted lead generation. But there are some lesser-known “tactics” that can really help your business blossom. Here [...]
How To Do a Marketing Audit and Why A marketing audit might sound complicated, but it’s not. Essentially, it’s a review of your promotional strategies and activities as they relate to your business goals: Was your marketing successful? A thorough audit should tell you what’s [...]
Tips for Creating a Content Calendar Successful content requires planning and time for creation. With 2019 right around the corner, there’s no better time to get started on a content calendar for the upcoming year. If you’re new to the concept: A content calendar helps [...]
Responsive sites used to be a novelty. But now, if you’re not doing mobile well, you’re probably falling behind. People are turning to their phones for entertainment, shopping and more. Not convinced that we’re reaching peak mobile? Consider the numbers: It’s estimated that 70 to [...]
