Blog

Is CEO Branding Right for Your Online Business?

Forty-eight percent of a company's reputation can be attributed to how the public perceives its CEO, according to Burson-Marsteller. If you want to influence that perception, personal CEO branding may be the way to go. What is CEO branding? CEO branding intertwines the personal and professional [...]

By |2018-10-08T19:24:56+00:00October 2nd, 2018|Branding|

Are You Using Audio to Brand Your Online Business?

With all the talk about eye-catching visual content, the importance of audio is often overlooked. But in a multitasking world where consumers are constantly on the go, audio is a viable and mobile-friendly addition to any marketing, advertising or branding campaign. How Audio Works for [...]

By |2018-10-08T19:38:44+00:00September 4th, 2018|Branding|

The Power of Quality Brand Ambassadors

Brand ambassadors aren't the same as social media influencers. They didn't create their accounts with product endorsements in mind. They're just loyal, everyday clients who, with a little added incentive, are happy to promote your products and services to their friends and family, both online [...]

By |2018-07-17T19:44:50+00:00July 3rd, 2018|News, Social Media Marketing|

How Well Are Your Emails Performing?

It's hard to determine the success of an email marketing campaign without tracking key performance indicators. But which details are worth tracking and what do they tell you about the effectiveness of your campaigns? Here are seven metrics to get you started. 1. Email deliverability: This [...]

By |2018-07-17T19:47:07+00:00June 19th, 2018|Email Marketing, News|

How to Make the Most of a Negative Review

Negative online reviews can be unsettling, but they're not the end of the world. According to a recent study, consumers tend to choose products that have a greater number of reviews, even if those products are rated lower overall. In other words, it's often more about [...]

By |2018-07-17T20:02:34+00:00June 5th, 2018|Branding, News|

5 Ways to Create Quality Content

It's no secret that high-quality content is essential for online success, but how does the average small business owner go about creating it? Consider these five steps as you work to publish top-notch blog posts, web copy and social media updates. 1. Consider Your Audience [...]

By |2018-07-17T19:46:41+00:00May 22nd, 2018|Content Marketing, News|