Tips for Creating a Content Calendar Successful content requires planning and time for creation. With 2019 right around the corner, there’s no better time to get started on a content calendar for the upcoming year. If you’re new to the concept: A content calendar helps [...]
Responsive sites used to be a novelty. But now, if you’re not doing mobile well, you’re probably falling behind. People are turning to their phones for entertainment, shopping and more. Not convinced that we’re reaching peak mobile? Consider the numbers: It’s estimated that 70 to [...]
Today’s consumers are very particular about what they click on and typically require a reason to explore links. Interactive content can provide that reason by giving the consumer a voice in the conversation. What is interactive content? Interactive content asks the viewer to get involved: [...]
As search engine optimization (SEO) has evolved, social media has become a larger part of the equation. Not only could social have an impact on search rankings, but it can also help drive traffic, increase engagement and build brand awareness. Here are some tips to [...]
Forty-eight percent of a company's reputation can be attributed to how the public perceives its CEO, according to Burson-Marsteller. If you want to influence that perception, personal CEO branding may be the way to go. What is CEO branding? CEO branding intertwines the personal and professional [...]
Creating quality content isn't easy, especially if your team lacks focus or motivation. But how do you keep your messaging inspired and consistent over the long haul? These five tips are a good place to start. 1. Create a mission statement Providing a mission statement based [...]
With all the talk about eye-catching visual content, the importance of audio is often overlooked. But in a multitasking world where consumers are constantly on the go, audio is a viable and mobile-friendly addition to any marketing, advertising or branding campaign. How Audio Works for [...]
Ideas for Better Experiential Marketing With so many social media channels and no shortage of competitive content available, grabbing consumers' attention isn't always easy. To cut through the static, you have to find new and exciting ways to provide a share-worthy experience. Experiential marketing could [...]
Churn is bad for business, no matter your industry. After all, it costs 5 to 25 times more money to acquire new clients than to retain them. That's why top brands place so much emphasis on customer retention. If you're thinking about starting or reworking a loyalty [...]
Maintaining a robust video strategy can be challenging, especially if you're short on time or have a limited marketing budget. If you've lost motivation or need some new ideas, here are a few tips to help you revamp your approach and get back on track. [...]
