Core Metrics You Should Know
Are your digital marketing efforts successful? Are you achieving your desired goals?
Hopefully the answer is yes. But you can’t be certain a campaign is working if you haven’t chosen, tracked and analyzed its performance.
In order to set and track key performance indicators (KPIs), you should know these six core metrics.
1. Conversion Rate. How can you measure what percentage of visitors are actually performing the desired action? This metric is called your conversion rate — whether your goal is email newsletter signups, downloading a white paper or making a purchase.
2. Bounce Rate. If a visitor leaves a page right away, this is considered a “bounce.” And that usually happens when they don’t immediately find what they’re looking for. Does your page have a high bounce rate? Try improving the content and making CTAs visible and easily understood.
3. Time on Site. Which pages seem to be holding visitors’ attention? Knowing which pages are working can help you optimize the design of and content on your site to provide the most engaging user experience.
4. Page Views. Combined with other KPIs, this metric can provide meaningful data. For example, by assigning unique landing pages to specific campaign CTAs, you can measure the traffic your marketing activity has generated.
5. Followers. If you’ve created a campaign intended to expand your audience, you need to know how many “fans” your brand gains as a result. If your numbers increase substantially, you know your campaign is moving in the right direction.
6. Likes and Shares. These metrics are great for judging the relevance and value of the content you create. For example, a tutorial showing a product in action may see a spike in likes and shares because it addresses the topic in a useful context.
Still not sure how to get a holistic view of your marketing efforts? Please get in touch.