Creating quality content isn’t easy, especially if your team lacks focus or motivation. But how do you keep your messaging inspired and consistent over the long haul? These five tips are a good place to start.

1. Create a mission statement

Providing a mission statement based on well-defined company values gives your team a shared sense of purpose that ultimately carries over to the content they create. After all, why you do what you do is what sets you apart from the competition.

2. Define your strategy

Every piece of content your team creates, whether it’s a blog post or a social media update, should provide value and inspire your audience. To do this effectively, you must pinpoint buyer personas, set goals — such as increasing brand awareness, website traffic or audience engagement — and find ways to differentiate your products and services from those of competitors.

3. Encourage employee development

Providing resources and opportunities for development not only exposes employees to new ideas, technology and methods, but also boosts team morale. It’s a great way to get the creative juices flowing.

4. Simplify workflow processes

When a job is unnecessarily cumbersome, productivity will suffer. Consider streamlining processes by using project management applications.

5. Keep things interesting

Pull ideas from a variety of places. News, pop culture, conferences and online reviews — it’s all fair game. Likewise, vary your approach to content creation. Using infographics, videos and GIFs can help your team find a fresh angle for common but necessary topics.

Remember, burnout happens to the best of us. More than half of marketers struggle to create effective content on a regular basis. But by giving your team a sense of purpose and the proper tools for creativity, you can keep them motivated and engaged in the process.