How Long-Tail Keywords Help You Compete

Has your SEO strategy proven ineffective even though it’s based on keywords that perfectly align with your products and services? Do you wonder why?

Perhaps you’re choosing keywords that are too common or short-sighted. Using broad, competitive terms can be problematic for small businesses that lack the budget and authority to contend with larger brands.

But there is another way you can compete: long-tail keywords.

What are long-tail keywords?

A focus keyword is a broad term that best describes the content you’re creating. Long-tail keywords evolve from focus keywords to create longer, more targeted search phrases. Consider the following:

  • Music
  • New music
  • Best new music
  • Best new children’s music
  • Best new children’s music in 2019

Not only is each keyword more specific than the last, but the longer-tail keywords will also have a lower search volume and generate less competition. Thus, you could conceivably compete — or even rank on the first page of Google — for “best new children’s music in 2019.”

How can you find and optimize long-tail keywords?

If you’re not sure how to find relevant long-tail keywords, start by plugging your focus keyword into Google. Autofill automatically gives you a list of longer suggestions, and there is a list of related searches at the bottom of the Google results.

Once you’ve chosen your long-tail keyword, be sure to include it in your:

  • Post title
  • Title tag
  • Meta description
  • First and last content paragraphs
  • Subheadings
  • Image ALT tags

Doing so will make it easier for Google and other search engines to crawl your site. That should help you stay visible and drive targeted traffic that is more likely to convert.

If you want help updating your SEO strategy, contact us today.