Are you ready to run social media ads?

From Facebook to Instagram to TikTok, people of all ages are using social media to connect. And most of the time they aren’t just interacting with friends and family. They’re also engaging with the brands that matter to them.

The popularity of social media means it’s essential for brands to stay visible, and that often means paying for ads. But social media advertising is only effective if it’s done wisely.

Before you start running social ads, ask yourself a few questions:

  1. What’s my brand’s goal? Give your campaign a purpose. It’s best if this goal is something clear and quantifiable — not simply “increase sales.” Instead, a goal like “increase conversions by 5% among 30- to 40-year-olds” is more concrete. From there, you can work on developing an approach that helps you reach this goal.
  2. Who is my brand’s audience? Having a target in mind for your ads will increase your success. For example, you might want to focus on reaching a younger audience on one platform and an older audience on another. This is more effective than trying to reach everyone all at once.
  3. Is my brand on the right platforms? Every major social media platform has a diverse set of users. But some platforms might be better suited in terms of meeting your target audience than others. For instance, if you’re looking to reach 18- to 24-year olds, you’ll probably want to try Instagram (where 75% of people in that age range use it) over LinkedIn (only 17%). And different platforms specialize in different ad types. If you’re planning to run a video ad, for example, you’ll probably want to use YouTube.

Do you want to start running social ads? Reach out to learn more about building an effective social media advertising strategy.