How to Increase Email Subscribers

How to Increase Email Subscribers
Email marketing may seem like yesterday’s news, but it continues to generate impressive returns on investment (ROI). In fact, U.S. businesses see an average 4,300 percent ROI on email marketing. Learning why it works so well can help you increase your subscriber list.

The Email Advantage
Email marketing provides a direct line of communication to your audience. It works differently than social media marketing, where platform algorithms limit your reach and posts are often lost in a hectic news feed. That’s likely why email is 40 times more effective at generating leads than Facebook or Twitter.

Email is also highly customizable. Personalized email subject lines are 26 percent more likely to be opened, and segmented campaigns can increase revenue by 760 percent. Plus, email is the perfect tool for nurturing customer relationships, building long-term loyalty and driving web traffic.

Developing a Strong List
The bigger the email list, the greater the reach. But don’t get ahead of yourself. When building your list of contacts, it’s important to focus on quality and relevance first and let the volume grow organically. Here are a few tips:

  • Start with the clients you have on file.
  • Create content that appeals to your contacts and can be leveraged online, including your blog, website and social media.
  • Use email forwarding and social sharing buttons so subscribers and followers can easily share your content.
  • Resist the urge to purchase email lists. While it’s an easy way to build volume, it reduces list quality and can land your emails directly in spam folders.

Aim to create compelling content that goes to a well-curated contact list. It’s your best bet for effective email marketing.

Cloud Computing and Its Benefits

Cloud Computing and Its Benefits
If you’ve used Google, Apple’s iCloud or an online streaming service like YouTube, you’ve enjoyed the benefits of the cloud whether you knew it or not. But how does it work and where is it? Here’s a simple breakdown to help you better understand.

What is the cloud?
Consider the cloud a metaphor for the internet. Using the cloud means you’re storing and accessing data online via an internet connection rather than a physical hard drive. This technology allows people around the world to access data simultaneously through a variety of applications.

Why is the cloud beneficial?
The cloud eliminates the need for portable hard drives, USB flash drives and floppy disks when it’s time to transfer data. All you need is an internet connection.

Cloud storage also helps keep your files secure. For example, a stolen or damaged hard drive means a complete loss of photos, documents and more. But if you’re automatically syncing your data and storing it in the cloud, you have a remote backup should something go wrong.

The cloud takes some of the strain off your personal computer or laptop. Rather than use programs that require a lot of space on the hard drive, such as a word processor, cloud users can find the same functionality online with services like Google Docs.

Is your data safe in the cloud?
Dedicated cloud services invest in cyber security. Most high-profile breaches that make the news are the result of poorly built in-house storage systems. Users often put their data at risk with easily deciphered passwords and disabled security options.

Want to protect your data further? Take advantage of security features built into your mobile devices, use complex passwords for every device and website, and change your passwords often.