|Email marketing may seem like yesterday’s news, but it continues to generate impressive returns on investment (ROI). In fact, U.S. businesses see an average 4,300 percent ROI on email marketing. Learning why it works so well can help you increase your subscriber list.
The Email Advantage
Email is also highly customizable. Personalized email subject lines are 26 percent more likely to be opened, and segmented campaigns can increase revenue by 760 percent. Plus, email is the perfect tool for nurturing customer relationships, building long-term loyalty and driving web traffic.
Developing a Strong List
Aim to create compelling content that goes to a well-curated contact list. It’s your best bet for effective email marketing.
|If you’ve used Google, Apple’s iCloud or an online streaming service like YouTube, you’ve enjoyed the benefits of the cloud whether you knew it or not. But how does it work and where is it? Here’s a simple breakdown to help you better understand.
What is the cloud?
Why is the cloud beneficial?
Cloud storage also helps keep your files secure. For example, a stolen or damaged hard drive means a complete loss of photos, documents and more. But if you’re automatically syncing your data and storing it in the cloud, you have a remote backup should something go wrong.
The cloud takes some of the strain off your personal computer or laptop. Rather than use programs that require a lot of space on the hard drive, such as a word processor, cloud users can find the same functionality online with services like Google Docs.
Is your data safe in the cloud?
Want to protect your data further? Take advantage of security features built into your mobile devices, use complex passwords for every device and website, and change your passwords often.