Chicago Search Engine Optimization

This method of website marketing requires that your website have excellent copywriting, search engine friendly code and high link popularity.

It is difficult to achieve high rankings in natural search engine results for popular keyword phrases because there are many factors that determine natural rankings. Each search engine has what are called spiders or bots that continually scan or crawl the internet. These spiders go from website to website scanning their links and content to update a search engine's database.

The search engine utilizes a complex algorithm to determine which websites in its database will rank where for particular keyword phrases. The algorithm is designed to determine keyword relevancy by analyzing a website's content and it's linking relationships with other websites. So because there are millions of websites with billions of words and millions of links, it is quite hard to imagine how to determine the top ten websites for any popular keyword phrase.

An optimized webpage must contain your keyword phrases in its title and throughout the webpage's copy to achieve a perceived relevancy. Therefore, you can only effectively target one to three keyword phrases per webpage.

Because the search engine spiders scan text copy and links. It is important your website is designed to accommodate this. There are a number of programming techniques that generate code that is difficult for search engine spiders to interpret or can water down your keyword relevancy because your webpage has unnecessary code or even programming errors. So for search engine optimization purposes your website programming should be compliant and as light as possible in order for your website's content to be best interpreted by the search engines.

The main disadvantage to search engine optimization is that you have no direct control where your website will appear in the search engines' natural listings. Once you have an optimized website is can take some time for the results to be seen as search engines update monthly but it can take several months for your websites position to stabilize.

A considerable amount of work must be done to optimize a website. The most important aspect is your website's copywriting. Since text copy is the main factor that search engines use to determine relevancy, your website must have a significant amount of text content that includes your keyword phrases without sounds repetitive to your visitors.

The website's programming code must also be optimized so that a search engine can properly recognize your content and for it not to be watered down by unnecessary programming code.

The advantage to search engine optimization is that once you do have results with a top listing, you are not paying for each individual visitor like you would with search engine marketing.

Search Engine Optimization Packages

Each of our search engine optimization packages is custom tailored to the client. Please contact us and we will provide you with a free initial evaluation and our search engine optimization recommendations.

We also provide search engine marketing services.