Chicago Search Engine Marketing

This method of website marketing requires an account to be established with the search engines in which you establish a monthly budget to be used for purchasing visitor traffic.

The most popular form of search engine marketing is pay-per-click (PPC). This is where you have an account with a pay-per-click search engine and you bid for your website to be listed for specific keyword phrases. These listings are the sponsored results featured at the top and sides of the major search engines. The top bid for a specific keyword phrase is listed first with the lower bids following it. When a visitor clicks your listing the bid amount is deducted from your account.

The advantage to search engine marketing is that you control where your listing will appear and what your listing says for specific keyword phrases. Since you create your own listings and bid for your position, no optimization work has to be done to your website. An account can be setup quickly and your listings can be made live as quickly as 24-48 hours. Pay-per-click search engines also provide detail reporting so you can review how many visitors you are receiving and how much it is costing you.

The disadvantage to search engine marketing is the fact that you are paying for every visitor you are receiving. Your bid must also be updated regularly so you maintain your desired positioning. There is strong competition for popular keyword phrases that can result in very high bids for the number one position. Because bids can be updated at any time, there are frequently bidding wars where popular keywords phrases can be driven high in a short time.

Search Engine Marketing Packages

Each of our search engine marketing packages is custom tailored to the client. Please contact us and we will provide you with a free initial evaluation and our search engine marketing recommendations.

We also provide search engine optimization services.